Why is Burger King called Hungry Jacks in Australia?

February 5, 2009 6:18 pm
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Every day I gaze out my window at the Hungry Jacks sign behind our apartment. Of the four signs I can see it’s only my third favourite behind the laser clinic featuring a woman holding her own breast, which is naturally my favourite, and seagulls seafood which boasts the wonderful irony that most of the seafood purchased around here is pilfered by the aggressive little bastards. However despite it’s lowly performance in the signage rankings it did get me thinking why Burger King is called Hungry Jacks over here in OZ and the answer is; overwhelmingly dull. I was at least hoping for some legal wranglings or a market research study that proved Australians had an affinity for malnourished people called Jack but unfortunately not. Instead it’s because back in the early 70’s Hungry Jacks was started as a Burger King franchise in Australia and later on in 1990 there were changes to the franchise agreement that allowed further Hungry Jacks franchises to be set up as independent businesses. Whilst BK also had their own restaurants in OZ it was decided that it would be beneficial for business to trade under a single brand and the heritage of the Hungry Jacks name won out zzzzzzz. I tip my hat to yahoo answers for that tedious bit of information, but I still think they should have stuck with Burger King.

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This post was written by WillyNilly

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